meme.com

Brand, motion and product design for a venture-backed meme platform. I own the visual identity end to end and make the work myself: launch films, character spots, and the product they point back to.

Role
Creative Lead
Years
2020 — Present
Scope
Identity, motion, AI film, product UI
Tools
Krea, After Effects, Figma
01 — Brand films3 films
meme.com SingaporeBrand film: through the portal and into the meme world. 0:36
FinaleFrom the tavern to the cliff edge, the crew rides out. 1:09
PaddockCharacter film from the pit lane to the afterparty. 1:11
02 — Partnership launches3 films
Partnership launchMiggles, Simon's Cat and Kekec arrive on meme.com. 0:48
Partnership launch, TV cutAlternate edit framed through a retro set. 0:48
meme.com × PulsePartnership reveal through the temple gate. 0:28
03 — Character spotsSquare, social-first
MeadowVoxel world, one very unimpressed cat. 0:08
OlympicsCouch commentary, topical spot. 0:10
Hot SpringVoice and sound with ElevenLabs. 0:15
04 — Motion systemLogo, titles & features
Logo animationThe mascot runs the wordmark in. 0:15
Coin titlesA repeatable 3D title card for any coin on the platform. 0:35
MemeScoreFeature reveal with sound design. 0:20
05 — IdentityWordmark & feature marks
meme.com wordmark annotated with refinement notes: softer edges, thicker body, less space, more playful
Wordmark refinementSofter edges, a thicker body, tighter spacing. More playful, more memey.
MemeScore logo: chunky 3D letters framing a row of meme cards and a diamond
MemeScoreFeature mark for the platform's meme ranking.
06 — ProductGames
Meme Predictions page: wallet-based game with ongoing prediction cards and yes/no voting
Meme PredictionsA wallet-based prediction game.
07 — The Genesis CollectionPhysical product
The Meme Box landing page with a 3D Grumpy Cat figure
The Meme BoxLanding page for the licensed meme toy box.
meme.com blind box product page: The Genesis Collection, 39 dollars, fully licensed
Blind boxProduct page and box design.
Holographic Genesis Collection pack featuring Nyan Cat, Doge, Grumpy Cat and Harambe
Holo packFoil packaging for the collection.
08 — ArchiveEarly work · 5+ years

Earlier work from meme.com's first years, kept for context. The style has moved on, but the ideas started here.

Meme MarketsLaunch explainer for the meme market beta. 0:24